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Digital & Creative Agency Australia - Pyxel Media

Unlocking Instagram Success in 2023: Your Guide to New Rules

Created on:06/10/2023 Instagram, being a dynamic and ever-evolving platform, demands adaptation to the latest trends and strategies for success. To help you navigate this exciting journey, we’ve compiled the new rules for achieving Instagram success in 2023. Let’s dive into these strategies and learn how to optimise your Instagram presence. Leverage the Power of Stories: Instagram Stories are a crucial tool for engaging your audience. Aim to post at least six stories daily to maintain consistent visibility and keep your audience informed and engaged with your content. Optimise Captions for Search Visibility: Craft captions that incorporate relevant keywords and phrases related to your post. This optimization will enhance the discoverability of your content when users search for specific terms. Implement Compelling Call-to-Actions (CTA) on Stories: Drive engagement by integrating clear and compelling CTAs within your Instagram Stories. Encourage users to swipe up, visit your profile, or engage with polls and questions to deepen their interaction. Engage with Every Comment: Building a community on Instagram involves acknowledging and engaging with your audience. Respond to comments on your posts, as this boosts engagement and shows that you value and appreciate your followers. Edit Reels within the App: Instagram offers in-app editing features for Reels. Take advantage of these tools to edit and refine your Reels directly within the app, ensuring your videos are polished and engaging for your audience. Post to Your Grid Daily: Maintain an active and consistent presence by posting on your grid every day. Consistency is key to keeping your audience engaged and returning for more of your content. Opt for a Minimalist Approach to Hashtags: In 2023, less is more when it comes to hashtags. Use only three relevant and trending hashtags to avoid overcrowding your captions, making your content more aesthetically pleasing and improving search visibility. Opt for Vertical Videos (16:9 Ratio): Vertical videos with a 16:9 ratio are better suited for mobile viewing, which is the primary way users interact with Instagram. Opt for this format to ensure your videos are visually appealing and captivating. Incorporate Trending Audios: Stay current and relevant by using trending and popular audios in your content. Trending sounds can increase the discoverability of your content and attract a wider audience. In Conclusion  Incorporating these new rules into your Instagram strategy for 2023 will position you for success. From optimizing your captions and engaging with your audience to editing your Reels within the app and utilizing trending audios, these strategies will enhance your visibility and engagement on the platform. Embrace the dynamic nature of Instagram, adapt to the latest trends, and watch your Instagram success soar to new heights in 2023.

Reasons Why Instagram Marketing is Important for Your Brand

Snap and post! We think of Instagram as a tool for quick picture sharing and not as a platform that we can leverage for marketing our business. Wondering how you can use pictures to boost your online reach? Can some short useful videos help enhance your customer’s experience? In today’s social media landscape where trends change faster than the weather in the beautiful hills we call home, it can be easy to get lost in whicH direction is right and which is left when it comes to Instagram marketing to reach your Adelaide audience. A leading social media platform, now widely utilized for business-related promotions is Instagram. It has proven its credibility in inducing users to visit affiliated links of online shops and other brands, with 72% of users relying on their purchase decisions based on what they see on the app. No matter what you sell and who you sell it to, using Instagram as a marketing tool can help you grow your brand and pad your wallet. In case you are still unsure about Instagram’s importance, this guide lists the reasons to hop over and get started. The Essentials of A Successful Social Media Marketing Strategy A successful social media marketing strategy will be different for every business, but here are the things they will all have in common: Knowledge of your audience: You need to know what platforms they use, when they go on them and why, what content they like to engage with, the competitors they are following, and more. Brand identity: A strong visual identity can help strengthen your brand message and makes you look more professional. So, what is the message you want to convey to your audience? How do you want them to feel when viewing your content? Content strategy: You will need a structured content strategy to be able to have a consistent voice and produce quality content regularly, while there is a level of spontaneity on social media. Analytics: Whether you use Facebook or Instagram, you get quantifiable insights that will inform your strategy, including who you are reaching, the content with maximum engagement, the right content to share, the best times to post, and more. Consistency: Social media is a real-time platform. So if you want to use it to grow your business, you need to post regularly, stay on top of the engagements, engage back, keep up with the trends, and maintain accurate profiles. Try paid social media advertising: Among the many reasons you would come across below to advertise on social media is that it is a highly cost-effective way to expand your reach. With the help of experts, you can play your social cards right. That means, you can get your content and offers in front of a huge audience at a very low cost. For instance, Instagram, Facebook, and Pinterest offer incredibly granular targeting capabilities, allowing you to focus your budget on targeting the right people interested in your business. What is Instagram Marketing? With 2 billion monthly users worldwide, Instagram is a hugely popular photo and video sharing social media platform, according to Statista. Users can reach their potential customers and market their offering using Instagram by doing the following: Create a photo or video posts Make Instagram stories that are live on your profile for 24 hours Similar to Tiktok, create Instagram reels, which are 15, 30, or 60 seconds short-form videos Live stream content Shop directly from eCommerce brands through the app Instagram also lets you add a product catalog so that you can connect your customers directly to your particular products through a click Instagram’s parent company is Meta, which also owns Facebook. However, Instagram caters to a younger demographic. As of April 2022, roughly 31% of global Instagram audiences were aged between 25 and 34 years. Over two-thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers. Why should your business be on Instagram? Customers Expect It Customers will search for you on Instagram. As we mentioned above, Instagram is popular with younger people with 2 billion monthly users. They might search for you specifically by name, or by hashtags relating to your products, services, business, or location. Additionally, data shows that 63% of U.S. users access the social platform daily and 97% use it monthly. Either way, not finding you is a bad sign and leads to your competitor’s page. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy. And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is very targeted. Also, this will not only boost your traffic numbers- it will bring in the type of visitors you want to attract. Get Sales from Instagram A major win is an ability to share Instagram photos and videos that link directly to those products or services. There are several effective ways for businesses to make money on Instagram: Direct sales: Instagram enables on-platform eCommerce sales. The Shop tab on Instagram’s home page helps users discover and purchase from brands directly through Instagram profiles, posts, and stories without paid marketing to your Adelaide or Sydney audience. It is not just the products you can showcase from your Instagram account- it’s also your white papers, infographics, blog posts, and any other content you post on your website. Create shoppable posts: Instagram offers shoppable posts, which lets businesses add tags to products in their photos with links that direct to the product page on the website and gives the ability to shop, taking users to an online store. Increasing awareness with brand ambassadors: In order to get viewers’ attention, sponsored posts and affiliate marketing is your way to go. These partnerships can help you generate more sales leads and increase conversion. Shows Authenticity Publishing dry, corporate-style social media posts would do no good to you. If you are

The 6 Most Effective Social Media Advertising Platforms in 2022

Amid constant adjustments to social media algorithms and search engine rankings, brands are phased with a tough question: which platform is right for me? Rather than employing the spray and pray method, a reliable social media marketing advertising agency will help you identify social media platforms your customers use and way to connect with your target audience. From news to lifestyle tips, decision-making to product research, social media users can gather all the information they need, without ever leaving the platform of their choice. And not just in the US, in Australia of all the internet users, social media penetration is currently at 82.7%. Unfortunately, social media advertising is not just as easy as hanging out your shingles on Facebook and waiting for the brand to come in rolling. The key part of that is being in the right place. What is Social Media Advertising? Social media advertising, is basically a strategic approach to social, in the form of paid ads that are served to users on social media platforms. To serve highly relevant advertisements based on interactions within a specific platform, social networks utilize user information and their preferences. One of the biggest advantages of social media marketing is that it lets you reach a much larger audience than the people who currently follow you. Moreover, your ads are not shown to everybody, either. Marketers and advertisers can help you promote their brand and inspire sales through the social channels that your audience frequently uses. Consider the following stats to get an insight: Facebook is currently the world’s largest social media platform. It reached 2.8 billion monthly active users at the end of 2020. TikTok has considerably more engagement than Instagram and YouTube, that is with 17.96% on TikTok and 3.86% and 1.63% on Instagram and YouTube respectively. According to the CMO survey, 2017, brands will have almost their budget allocated to social media advertising by 2023. Why Use Social Media For Business? Build brand awareness: Being active on social media helps the brand stay on top of the user’s mind. After enough exposure to content, you are bound to get a more interesting client base. Connect with customers: Social media advertising opens the line of communication between your brand and the customer base. Helps in boosting your SEO: You don’t only get more likes, views, or shares with your content, but you will also drive more traffic to your website which boosts page views. This sends positive signals to Google, and all these factors help improve SEO. Each of the advantages listed above leads to one thing: leading customers down your sales funnel and eventually generating more profit in the long run. Hire a Social Media Advertising Agency for Strategic Approaches to Run Your Campaigns (Also Include the steps followed by them) In the digital world, it is getting increasingly complicated to get your message noticed, as user attention is increasingly becoming a scarce resource. Social media advertising agency in Sydney and Adelaide is significantly impactful as it allows you to deliver your brand message to your ideal buyers throughout their purchase journey. Social media advertising is significantly impactful as it allows you to deliver your message to your ideal buyers throughout their purchase journey. For instance, before the release of a new product, a B2B organization can re-engage its audience through the remarketing campaign or reach new business via brand awareness campaigns. Similarly, a B2C brand can run a brand awareness campaign to sell a high-ticket product. So rather than relying on your own expertise or automated software, hiring a team of professionals is the most reliable option for achieving the results you want. Here is how they plan an effective social media advertising campaign: Research Your Audience: Before trying to sell to your audience, you first need to understand who they are and what they want. This ensures you will be targeting the right audience segments with the right messaging. Effective Strategies: Social media has opened the door to many new opportunities for digital advertising. However, you have to face the fact that all social media have their own limitations. There is still a world of possibilities when it comes to social media advertising. It all takes an understanding of what drives engagement within each of those spaces which is the missing link for most businesses. Creative Graphics: Most platforms offer highly visual advertising formats that offer ad copy, which can be used as a combination of both. For instance, short-form videos tend to have higher competition rates. However, if you have compelling graphics and messages you can go a little longer. Tests your ads to optimize performance and measure results! The Best Social Media Platforms for Your Business Facebook: With one of the largest user bases, this advertising platform is solid and reliable. It is safe to say, Facebook is popular among a wide variety of demographics, including gender and age, which means there is a good chance that your target audience is engaging with the platform, too. You can either use video ads to explain your products or carousel ads to show off multiple services. TikTok: Although a new player in the field, TikTok holds a huge potential for reaching potential customers, especially the younger demographics. The ads are primarily focused on product ads, which primarily appear on full-screen for nine seconds just like organic posts. Instagram: You might be aware that Facebook owns Instagram. So it might not come as a surprise that it supports the same three broad categories of campaign objectives as Facebook Ads, including awareness, consideration, and conversion. Same as TikTok, Instagram holds a massive user base, that’s largely younger than other advertising platforms. Twitter: It is one of the go-to platforms for engaging with small and big-name influencers, as well as discovering breaking news. Twitter lets advertisers create campaigns adapted to their objectives and will do the rest of the work on your behalf. LinkedIn: Here the advertising is largely geared towards the corporate audience. Unlike most other

How to Choose the Right Social Media Platform for Your Brand

When you want to start promoting your business, products, or content on social media, it is important to carefully consider which social media platforms to use. Quickly deciding to go with whatever apps you use personally- or trying to promote business on every platform- can lead to wasted spending and effort. This is where social media marketing services, can help you put the puzzle pieces together! With close to 200 social media platforms to choose from, and some sources saying you need to know more than 75 of them in 2022, how do you know which ones are right for your brand? Where do you even begin? It is better to approach the decision strategically to ensure that you are choosing the best social media apps for business. Social media advertising has to be precise, professional, and punchy in order to get the viewer’s attention- and that is precisely what our team at Pyxel Media provides. Does Your Business Need a Social Media Channel? The short answer to this is yes. But if we go in depth it is a bit more complicated, because it depends on a number of factors.  For instance, if your goals, audience, and KPIs all align without social media then you may be doing fine without it. But if you want exposure to your brand or to reach new customers, then you should consider the advantages of social media marketing for your business. To succeed today, social media presence is no longer an option. With over 3.7 billion active social media users worldwide, social media platforms provide a massive audience for your business to connect with your customers, connect with new clients, and generate more leads. Here are some of the aspects of a brand that can benefit from social media presence: Marketing your products and services Customer service to address customer problems quickly and efficiently Boost sales by improving social listening Building a brand and creating a visual brand Get your intentions clear. Focus on who you want in your online community and take time to understand social media and what it can do for your brand and then set out a long-term strategy. Once you are clear, you can get in touch with social media services and find the right one to deliver it.  Why is it Hard to Choose The Right Social Media Brand For Your Brand? The answer to this is not that easy. If you have heard of clubhouse, launching last year publically and beating out the other social media platforms TikTok, Instagram, and Zoom. However, according to some reports Clubhouse is dying and its user base is declining. So when it comes to your brand, could this have worked towards your business advantage, or would it have been a bad choice? By this, we mean that some brands are able to build a large audience very quickly. While others might lack on the video production. So for them, the cost and returns spent meant that continuing to invest in video content without any goal or well-planned strategies. Each business is unique, which means that the right choice for one might not be a viable option for another. Here are two factors that will determine if a social media platform will perform for your brand: Demographics play an important role: The older demographics are found on Facebook whereas TikTok is notoriously popular with GenZ. And when it comes to Pinterest it has been able to successfully drive growth for eCommerce businesses. Creativity and strategy for each platform go hand in hand: There is a learning curve associated with each social media platform. And it is definitely not true that you can post exactly the same content on every platform. You might need a creative and social strategist team to work hand in hand to create highly effective campaigns by utilizing video content and elegant graphics. With that being said, how is the business supposed to choose the right network for them?  Factors to Consider When Choosing Social Media Platform for Branding Services in Adelaide 1. Goals: Your primary goal will likely be to drive sales by attracting customers, there are also other creative goals for social media. While some brands use social media for customer support, others use social media to drive brand recognition and to develop friendly relationships. You will need to consider several factors: Determine the immediate goals Understand your long term goals 2. Audience: If you want to understand your audience, you need to make a user persona of those who are most likely to buy your products and use your services. You should definitely consider other factors when determining where you want to have a presence, as Internet users have an average of 6.6 social media accounts. Largely, you should have an answer to the following: Demographic of your target audience, including, age, gender, and location Interests outside your products or service Content preference popular with your potential audience, how it is consumed, and where. 3. Resources: Let’s be honest, building a community on social media platforms takes time and effort. Between creating relevant content and scheduling posts there are strategies and new features to consider. Before you set out to build a social media presence on one of the platforms mentioned above, here are some things to reflect on: Do you have a social media team? Who will be responsible for handling all the activities on social media? How much time can you dedicate to each channel including the learning curve? Note that: Social media management and content creation is an industry for a reason- it is a lot of work! Narrow down how much time and resources you have to give to running your channels and be realistic. You will be better served to concentrate on text-focused sites unless you plan to bring the expertise of Facebook, TikTok, or Instagram advertising services in Adelaide. 4. Content types: Be sure to tailor your content across different channels. As in the case of different platforms, one

The Ultimate Guide To Website Design and Development

The world has changed a lot in the last two decades, and the way we communicate and get information has changed as well. In fact, now you can do anything online and virtually anywhere in the world. What many of us have realized is that while using the internet is a pretty straightforward task, designing, building, and creating a website is pretty flippin’ complicated. You want it to advocate your brand. You want it to be easy to navigate. You want that people are able to easily find it on search engines. And actually, help you convert visitors into clients. How do you do all that in the right manner? Today, new website owners have some of the reliable resources at their disposal. There are two options: learn the basics of development and design or partner with a website design company in Adelaide. Whether you are a complete beginner or just looking for an alternative way to website design, you have come to the right place. At Pyxel Media, the #1 website design and web development agency in Adelaide and Sydney, we ensure that your website is exquisitely branded to establish digital identity, high performing, and seamlessly functional! What is Web Design and Development? The Goal of Creating a Website It takes a team of people to launch a polished website, and here we are talking about two important roles: web designers and developers. Web design and development is a collective term that describes the process of creating a website. When it comes to creating a seamless shopping experience, while designers and developers often work together, they generally do different tasks to get a website online. A web designer focuses on the different graphical and visual elements, while web developers focus on bringing those visuals to life! Creating a website can pursue different goals. However, the most popular one within a split-second of glancing at your website is representing your company. By this we mean, your visitor should know exactly what you offer, who you are, and why you are better than the competition. Along with that, it helps to: Advocate brand Express personality Build a loyal audience Communicate with users Promote a product Run an advertisement campaign Essential Features When Pursuing Web Design and Development Today, customers who buy online have gone through so many websites that they don’t even bother scrolling through the ones that don’t look appealing enough. Even if the products are just basic, you still have to pay full attention to making the website as great as it can be. Here are some of the notable features that you need to have in a website while planning: Your website contains all the data about your inventory, the personal information of people who sign up on it, the catalog, and more. That is the reason why any eCommerce website design needs to keep the security of the website the topmost priority. When hoping from one page to another, it should not feel like someone has come to a local flea market set in the virtual world. It is important to define categories with a clear idea of what you want to offer and then divide the sections on the page properly. For navigation to work, it is important that you partner with a website design company in Adelaide, giving you access to a team of UI/UX developers who ensure that your users experience just a smooth flow- making sales rather than staying obscure. You can add a feature that allows the customers who have bought the product to write a review. Who can or cannot use a website is dependent on a website’s accessibility. Making accessibility a priority ensures that all users are able to access a website and its functions equally. Especially for eCommerce businesses, there are times when you might have great products but just because of the lack of payment methods a lot of people would go back from the checkout page. So, if you don’t want to see people retracting after getting to the checkout page, add more payment methods. What Do You Need to Know to Get Started? Tips for a well-thought-out professionally made website Learn who is in the world of web design and development: When you design a logo for your brand it is pretty easy to hire one person to do the job and have it turn out great. That’s not the case when web development and designing your website, there are pros or agencies out there that offer end-to-end solutions. Here are a few of the important characters you may need on your journey: a. Web designers take your ideas and turn them into pretty mock-up that show what your future website will look like. b. UI and UX designers focus on how your layout design impacts your users. They will help you decide where to put buttons to get more people to click them, or how to structure your navigation to make the site flow as seamlessly as possible. c. Web Developers are magical folks who have learned to speak computer. They take the pretty mock-up made by designers and translate it into coding language. They are further divided in two categories: 1) Front end developers  2) Back end developers d. SEO and content specialists help you figure out what needs to go on your site to help the right people find it via search engines. Structure for a seamless customer experience: Users on the internet generally spend a lot of time skimming and filtering and less time reading and engaging. Keeping the user in mind will help you inform a lot of small business website design issues. Determine the functionality you need: This step involves establishing a wireframe which is the basic structure of your website and serves as your blueprint during the rest of the development process. You must have a complete a competitor analysis done and determine the objectives and vision to ensure the site you build meets user needs. how to

5 Phases of Video Production That You Need to Know

Video production is more than simply pressing the record button on your camera. There is so much noise online that it takes more than just a smartphone and the click of a recording button to produce video content that stands out in congested web traffic. According to the stats, every minute, 300 hours of video are uploaded and over 4 million videos are watched on YouTube. Every day this adds up to an unbelievable 6 billion hours of video consumed on just one digital platform. If you are serious about capitalizing on video content to boost awareness, engagement, leads, and sales, it is important that video production is well-planned and strategic if it is to be successful. A stunning and professional video with the help of a video production company in Adelaide and Sydney, involves a lot of different components and moving parts, with both physical assets, strategies, and approaches that have to be carefully managed. Before the cameras start rolling and even far after, it is critical that everything from creative and technical pursuit is accounted for well. So what are the steps or phases involved in video production? And why should you even care? As a business owner, you may not feel the need to know each step of the video production process, but being aware of the overall approach translates to better communication with the agency, flawless and impactful video marketing, and it helps set realistic goals. What does Video Production mean for Brands and Businesses in Adelaide and Sydney? In the most basic terms, video production is the process of creating video content, starting with the development of the story and finishing with the distribution of the video. In the modern world, video content is one of the most powerful forms of media to engage an audience. Our production team works on content with clients across the industrial spectrum, utilizing creativity, and working with your vision to produce exceptional video content. Whatever your business offers, whether corporate, eCommerce services, construction, or retail, a reliable video marketing, and corporate video production agency in Adelaide and Sydney will help you organize and manage your video projects. The 5 Phases of Video Production Typically, video production is broken down into three stages: development, pre-production, and post-production. However, breaking it down into only three stages does not account for the full breadth of what truly goes into the process. Below we have a full-fledged description on all the phases to get a complete idea of what it takes to produce content: Phase 1: Planning and Development We don’t start a client project without having a meeting first to understand their needs and create a plan of action, and you should not shoot a video without a plan either. This starts with brainstorming and putting pen to paper, which means creating the video production brief, and sending out briefs to potential partners. Settling on a type of video is important as it is going to define the format and the required resources. It can range from explained videos, commercials, infomercials, company stories, and much more. Identifying the target audience as it will impact the structure and tone of your production. As every production is both art and science, you first need to brainstorm ideas, so it is important to get creative and find new unique ways of displaying your vision. Narrowing down the best strategies and clearly outlining how production will proceed to reach the potential audience. Everyone needs to leverage video marketing that is reasonable as long as some metrics by which it will measure its success. Goals for production can vary from brand such as traffic, sales, brand visibility, and engagement. Phase 2: Pre-Production With your idea in hand, like the planned content and goals that were defined in the strategy portion, you can start the next phase of production, which is more actionable. This step includes laying down the production timeline, storyboard, script, and anything else you will need to keep the production on track. Basically, this phase includes everything that needs to be created, gathered, or otherwise planned for before the video is created for a platform. Creating storyboards and final script writing is a crucial part of this state. You cannot produce a final video without a script, and a core story outlined in development. Other vital aspects include: Preparing a schedule Finalizing the script Hiring staff for video production Phase 3: Production Now that the preparation is complete and the meetings are over. Now is the time to have some fun! The production phase is the part where the story begins to come to life, all the raw materials of your video will be captured. If you have any specific vision that you want to be included in the final product, be sure to clearly communicate with the expert team before the end of the production phase. For all the interviews conducted, your producer will carefully review all the footage, transcribe, assemble the story of the video, and do their magic to bring all the pieces together. To make your project come to life, our video production team will handle all the nuts and bolts. So, just sit tight and wait for the magic to happen! All we take is some time to know your needs and creativity. Phase 4: Post-Production This is the time when shots are actually assembled. During this process, the video and audio get edited into what you see as the final product. Any errors are corrected, and visual effects could be created. Plus, your video also needs titles, credits, cards, and other text additions. Your final product will be done in this portion whatever needs to be transformed and augmented by the assets you created. Like many other parts of this process, this step is dedicated to preparing for the next phase, which is distribution. Phase 5: Distribution You usually create general advertising videos that can fit on any platform, you need platform-specific video content designed to speak to

7 Advantages of Social Media Marketing For Your Business

Wall posts, status, check-in, filters, heart, memes, polls, tweets… This is certainly not an alien language! It is the language of the generation today. And for the people not aware of it, if you spend a little or a lot of time on social media, you will know exactly what we are talking about. From nestling at your favorite cafe, sipping your favorite coffee, scrolling through reviews of a brand, going through your feeds, to ‘hearting’ or ‘liking’ what mesmerizes you and following your favorite brands and famous personalities, social media has become a part and parcel of everyone’s existence. Social media is no longer a fancy term, instead, it is a necessity in today’s time for both, individuals and businesses alike. The importance of social media in our lives is now unquestionable. What is Social Media? Let’s understand it by breaking the word into two parts, the social part refers to the exchange of information among people. While the media part refers to the medium of communication just like the internet, newspapers, or T.V. To simply put, social media is a series of websites and applications designed to permit people to share content quickly, efficiently, and in real-time. Social media being a massively popular medium with widespread use, let’s learn the aspects or characteristics which make social media unique: The one aspect which contributes to its enormous success is the ease of access it provides to the users. To become a user all you need to have is an internet connection and a mobile device or computer. Everything is just a click away. Using visuals, audio, or text, users can create content. Initially, when social media was a place for communication, now brands can start private forums, public discussions, and even blogs. Therefore, it is easy to find content across genres and on varied topics. Within a couple of seconds, your post reaches your complete circle of followers. In fact, what one shares can be further shared by others, this will help gain popularity or go viral. On a real time basis, you can share your experience, give your opinions, reviews, and exchange information. Social Media Advertising and Brands Social media marketing also known as digital marketing and e-marketing is the use of social media platforms on which users network and share information, to build a company’s brand, increase sales, and drive website traffic to the products and services. In addition to providing companies with a way to engage with existing customers, it is an effective way for companies of all sizes to reach out to new prospects and existing customers. Plus, it also has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage. Your customers are already interacting with brands on social media, and if you are not speaking directly to them on platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! As the total number of social media users has been growing every year, and they are expected to keep increasing. Hence, now is the right time for companies to engage and captivate their audience with their social media presence with the help of a reliable marketing agency. Social media is a minefield for lead generation as well as customer acquisition and when followed a strategic approach businesses can enjoy plenty of benefits! Build a Foundation and Increase Conversions through Strategic Approaches to Social Not sure where to start? Although most businesses have a social media presence only a few of them do it effectively or efficiently. If you are looking to utilize social media marketing to grow your business, Pyxel Media, the #1 social media marketing agency in Adelaide and Sydney, can help put the puzzle pieces together, launching your social media presence into the stratosphere. To run your social media successfully, having a creative team and social strategist work hand-in-hand will help you create effective campaigns utilizing impactful video content and elegantly designed graphics. The good thing is that we only work with brands that align with our vision and values. If the goals don’t align with us, we will simply let you know before we take you onboard. Advantages of Social Media Marketing for Your Business Brand Building: At its core, social media marketing is all about increasing your brand visibility. It is about letting people know you exist and that you have the solution to their problems. But this goes much further than that. Through social media, you will be able to create human connections and give leads the ability to become clients. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and many others can give you the platform to promote your brand to millions of users around the world. This is one of the many ways through which the humanizing of brands is done through social media. Customer engagement: By applying a well-thought-out social media strategy, you will increase your exposure to your brand to new people and increase your brand recognition with your current audience. This can be done effectively if you communicate with prospects and customers- answering their inquiries, helping them solve issues, and working on their suggestions. Not only this, but your users will also enjoy a heightened user experience. Growth in terms of leads and sales: Apart from being a good tool for brand visibility, it is also a great driver for leads, both directly and indirectly. However, you need to make sure it is easy for people to convert through all of the social media platforms used by your brand. By making sure your brand is creating shareable paid content, you will be able to drive traffic to your website and improve conversions. When it comes to increasing traffic and boosting conversions, social media advertising is a good place to start. Social listening helps to understand your target customer’s interests: If you are trying to reach them effectively, you need to know what your target customers are interested in. It assists you

How much does corporate video production cost?

Videos are not just a part of marketing strategies anymore. Instead, they have now become a center of marketing for any business today. Why is it so? It’s quite simple, videos have the power to convert your leads into conversion. By this, it is safe to say that video production is the future of content marketing, as the stats show that brands that leverage video marketing see a 54% rise in brand awareness on average. However, many business owners who plan to implement corporate video production are often concerned about its costs. Cost is not the only factor that has changed in business video production. Something fundamental to the success of video production has also changed over the past decade. That means, the magic today happens in the pre-production. The structure and style, the ideas, and the messages that go into making a video that’s where the value is created in the corporate video today. To instantly increase the perception of your business, you need a stunning and professional video. And this is where we help you, by creating flawless, impactful content for our clients across Australia. So if you are reading this, you might be wondering how much a corporate video costs? Or have you been caught off-ground when asked to come up with a budget, or downright confused by the diverse price quotes you get from professionals? Well, we are not amazed by this case. Caught off-guard, here is what you need to know… Regardless of how large or small our clients are, there is a budget to all to which they are trying to adhere and, invariably, they all ask, ‘how much will it cost to produce our video? To which, we essentially respond, ‘It depends’ on the quality of the video that fits any platform. Although this isn’t a response that’s meant to be flippant, it’s just that there is a broad range of factors when it comes to the costs. With a vision to produce exceptional video content, Pyxel Media works with clients across the industrial spectrum. Whatever your business offers, corporate, eCommerce, services, construction, and retail, a reliable video marketing, and corporate video production will ensure your target audience knows who you are and why you are the best for the job. What are Corporate Videos? It can be defined as any video produced by a business or organization with an aim to promote and raise awareness about a brand as a whole. Furthermore, a corporate video can also be used in a business environment and serve countless purposes. For instance: Training and instructional videos for employees Product or service demonstrations Client testimonial video Live webinar Brand introduction to potential clients Why Do You Need Quality Corporate Videos? There are billions of hours of video content on the internet and billions more that get uploaded everyday. However, you may notice that most of this is low-quality. The sheer amount of content that people consume everyday makes it harder to leave an impact. This is where you may need to pay attention to quality over quantity. Here are a few reasons for the same: A well-planned and put-together video will not only allow you to engage with your audience but will also help with your website and company. It helps to raise brand recognition, as video marketing is more memorable. As your viewers will remember more video material, your messaging will be clear and better understood. By increasing leads and sales, persuading people to work for you, and educating workers on different topics, a well-made corporate video will help. How Much Does it Cost for Video Production? It can be tricky to price out video production. You will possibly get the standard answer, ‘it depends’ when you ask someone from the video industry. And we understand that it is not very helpful when you are planning a budget and trying to get an estimate of your video production costs. However, because each project is unique and varies in length, size, and complexity, there are no simple solutions to this question. As an example, you might go for a 3-minute, 2-minute, or a 60 second video, the cost can vary according to the duration. Although, you also need to consider the time taken to create it. Depending on this aspect, a professionally-produced corporate video typically costs anywhere from $2000-$7000. While a few other complex videos can cost $10,000 and take nearly weeks to complete. The best way when working with a production company is to be transparent with your budget. To simply put, according to us, the best production projects start when our clients tell us about their budget, objectives, and their expectations from us. Note that: If you don’t start with a budget, the production company will have to guess at one. Be cautious of working with a reliable video production company that gives you a single price for a video or a series of videos without breaking down what’s going into that price point. Factors that Influence the Overall Cost of Corporate Video Production Type of Video: Is the video for a product or service promotion? Or just testimonials? So the type of video you intend to film will have some influence over price as it affects the factors such as the length and location. Not only general advertising on the website, but you might also need platform-specific video content designed to speak to the demographic of each. Duration: Whether you are making one or a five-minute video, the crew and the equipment are mostly the same. The major contributor is what is being filmed and the time taken to put it together. Plus, that simple 60-second video is more complex if it needs to be filmed in different locations. Ultimately, when it comes to the length of the video, the time and skill it takes to edit are what you are paying for. Glamorous shots are not enough anymore! Much of the work that goes into producing a high-quality video is done

What is the importance of corporate video production?

In this modern world, everything happens on mobile devices rather than manually. And even though you might be an old-school person, you can’t deny that videos play a vital role in conveying the stories and emotions of someone or someplace. So if you are looking for an impactful medium to engage your audience, videos are the way to do it. The idea behind corporate video production is to bring out the brand’s story and motive in front of its customers in a fascinating manner. It makes it easy for potential consumers to digest information, and also creates a great opportunity for brands to show off their uniqueness and creativity. Basically, corporate video production has evolved and its importance of it is at an all-time high. It is no longer just simply taking a head video that just explains your company’s goals, now it is about creating an in-depth strategy to reach new potential customers in order to reap the benefits of corporate video. How effective are Corporate Videos? Planning to improve your online platform this year? Quality corporate videos are great for boosting your online marketing strategy. To improve your strategy, adding varied content to your corporate video that is related to your brand reaches out to a broader audience. And that is why many corporations and businesses alike are placing different types of video content on their landing pages, YouTube channels, and social media platforms, as well as advertising them. Additionally, the way people consume video content has changed and so does the way you develop a marketing strategy based on your video content. More and more people find that videos are a reliable source and are more likely to purchase a product or service that has a video presentation. To compete with the ongoing competition, many businesses today have realized the importance of videos. According to a survey, marketers say videos can: Help raise awareness Engage their audience Build trust with potential customers The Importance of Corporate Video Adding life to these images would enhance communication, as they say, an image speaks more than words. Videos will help in building the trust of your targeted audience, as corporate videos talking about your brand, product or service would give an emotional connection with the audience. What’s more, most of the purchases are being made online today. So companies have to look into ways to build engagement and the right kind of communication with their customers to gain those sales. An effective video talking about your business will drive more traffic and engagement, and this is where corporate video comes to play. Video content helps to keep viewers interested as it is visually appealing. Additionally, video content is easily shared with other potential customers. People will want to send it to others when you make a memorable corporate video, and your brand will spread organically. Make your website unique from the competition with a corporate video as it will gain the trust of viewers in your business, which will eventually have a high impact on traffic and sales for your product or service. These are just some of the few reasons why corporate video production is important and necessary for your video strategy. Benefits of Corporate Video Grows your business reach: This cost-effective and readily accessible content can highlight your brand identity to a mass audience. By uploading the corporate videos of your product or service on the internet or social media, you can get a range of corporate video solutions designed to entice customers and clients. Meanwhile, if you are still reluctant about incorporating videos, here are a few reasons to do so: Videos are versatile when it comes to promoting your company. Cost-effective as well as easier to produce than ever before with the changing dynamics. By sharing more about you and your company’s personality through videos, it can help enhance your company’s image. Especially where different social media channel is concerned, it encourages sharing. Helps to engage the target audience up to 250% more. Plus, by building a more substantial offline and online corporate presence, it helps to generate more visibility and exposure. While providing valuable information, it will be easy for you to get your point across Elevates Marketing: Photos do a good job of showcasing your company. However, videos can provide a much better preview of who and what your business is. Corporate videos are mostly used in marketing to showcase your unique proposition direct to your clients or customers. The main purpose is to create demand, and the result is to increase sales and income. Modern technology has created its own dilemma, so capturing clients’ attention, when many voices are trying to do the same thing, has become the main aim of experts in the field of marketing. With the help of corporate production companies, you can get videos that are offering intelligent, and consistent with the type of industry or product. The purpose is to tell a story about your product or service in combination with your brand and customers’ needs. In a short period of time, these videos are designed to present crucial information and leave an impression of your product or service. Search engines favor Videos: Having videos up on your website lets you rank higher in search results than companies that don’t. The sole reason for this is that search engines favor video content. Noticed how when you search for content online the results often return with videos at the top of the list. Plus, when your video ranks higher, customers will be able to find your business easily. The more chance you have for growth and success, the more customers know of your brand. But for that, you also need a video strategy that is thoroughly documented and clean-cut with a description and tags. All in all, if it provides solutions to what online surfers are searching for, then it can get high rankings in search engines. Don’t let your business blend in with the rest, with the same

Digital & Creative Agency Australia - Pyxel Media
Digital & Creative Agency Australia - Pyxel Media